Practice macro patience and deliver the micro at speed. In this podcast by Neil, he explores a subject close to his heart and one that will feature in the upcoming Evening Talks on digital marketing and social media.
As everyone tries to build audiences for their personal brand or business, there is a temptation to try to monetise the audience too early.
“Give them some free stuff to suck them in, then you can sell to them, and especially if you discount and give them a special offer they can’t refuse…” Well you could do this, and fall into the trap in which 95% of online marketers fail. Alternatively, you could be patient and let your audience indicate when time is right. Listen to the podcast for more details
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