Awaken the Potential in your Business – a Neya keynote talk given at Totnes Cinema on 19th February 2019 at the opening of the Ethical Digital Series 2019.
Neya’s Neil Wilkins takes you on the journey of discovering your ideal customer persona, how to craft an engaging and effective customer journey for them and of course, using the Rule of Thirds to ensure you continually fuel the relationship with content that really works.
Sold out tonight…and it’s filling up already..
Neya Live at Totnes Cinema!
Control & Choice are two of the most important perceptions in your life that, when understood and blended into your every day, help to bring you happiness and contentedness.
Inspired by the wonderfully insightful book The Daily Stoic by Ryan Holiday and Stephen Hanselman, this short reflection on the importance of control and choice is designed to help you think about where you are today and where you would like to be, in feeling in control and making appropriate choices in your life.
A good starting point in your journey of taking control and benefiting from the space and time this presents to you, is to free yourself from things that don’t matter. There are so many things in our lives that we feel compelled to say yes to: Our family demands our time, energy and attention; We say yes to appointments with friends that sometimes we’d rather not go to; We wish to please and appease, so we continually say yes, before understanding fully how this will impact on how we feel and our capacity to attend to what’s most important.
Feel free to say no. It’s not spurning others, or saying they aren’t worthy of your attention and time. If you are clear, concise and communicate without excuse, you will help the other person(s) to see the real reasons behind your decision. Begin by being honest with yourself and then convey this honesty, without excuses, to the outside world.
It’s not easy in the beginning. If you are very ‘British’ you will likely not enjoy saying no as you may have been programmed that this indicates and feels as though you are letting others down. However, you are most likely to be letting yourself down and that is even worse. Remember the pre-flight instructions from the airlines, “fit your own oxygen mask, before attending to others”. If you aren’t being honest and fair to yourself, then you certainly aren’t being the best you for others.
“Our reasoning can take crooked, overwhelming and confusing influences and make them orderly…” say Holiday and Hanselman. It’s vital to take the time to reflect before giving away your control and when choosing your decisions. Those who jump straight in without real consideration of the consequences, leave themselves open to uncertainty, chaos and high risk of dis-ease.
“Serenity and stability are the results of choices and judgment and not your environment”, they continue. Happiness and control in your life comes from an understanding that choices are yours, not others’. How others react, is their reaction and not yours.
If you always communicate and live with good intention at all times, focusing on control and choice, you can be sure that any outcomes are what they should be… honest, authentic and true.
Using the law of attraction can literally transform your life.
Sonya shares some of her own personal experiences and those of spiritual teachers she respects, to help you embrace and master the law of attraction.
Part 1 of Neil Wilkins’ MBTI Step 2 interpretation. Sonya takes Neil through the analysis and meaning of his preferences and behaviours. An insightful way to gain self awareness and personal growth.
Part 2 of Neil Wilkins’ MBTI Step 2 interpretation. Sonya takes Neil through the analysis and meaning of his preferences and behaviours. An insightful way to gain self awareness and personal growth.
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MBTI Step 2 : Get to know Neil better by listening to his Myers Briggs Type Indicator, step 2 report and interpretation by MBTI Consultant Sonya Wilkins. Neil’s preferences and behaviours are revealed and this is a great case study of the insights you can glean from an MBTI preference assessment.
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Great Communicators Always Look In The Mirror
Whilst mentoring and teaching marketers, I’ve said so many times over the years that to be successful, they need to step out of their own shoes and take their customers’ perspective.
To be the voice of a customer, reflecting needs and priorities back into the organisation, a marketer must constantly see everything from their customer’s perspective. If they only think and look from their own viewpoint, they will inevitably be biased and controlled by their own ego.
I call this process looking in your Marketing Mirror and it’s so applicable in everyone’s personal life as well as professional.
As a life-long introvert (well I would be wouldn’t I!) I tend to listen more than I speak and this gives me the space and time to appreciate the mirror and in turn reflect on how I must be appearing and sounding to whoever I am encountering.
This doesn’t mean I am worrying about this, just that I am tuned to it and aware.
It also doesn’t mean that I am especially good at this, but rather that it’s a natural default because of my introversion.
There are many people, who you might describe as intuitives, or ‘sensitives’, as they are sometimes called in the holistic world, who ‘feel’ a lot of this mirror effect without consciously trying. They are acutely aware of the feelings and emotional impacts of those around them and the energy flows in both directions. They may or may not be aware that they are doing this, but for the rest of us it needs to be a honed skill that is important if we are to become both self-aware and relevant to others.
Looking in your own mirror will help you to become more self-aware and more adept at flowing with the needs of those you are communicating with. How do you appear, what is the impact of what you are saying and how you are saying it? Is your tone of voice, style and body language appropriate to the other person(s)? What do you see if you hold this virtual mirror in front of you, both when you are alone and planning an encounter, conversation, date or meeting? What do you see, that may be very different, when you old up your virtual mirror as you in front of the other person(s)? What would you want to change and why? What do you cherish and celebrate and why?
Hold it up now and what do you see?
Neil Wilkins
